I want them to stick around for a long time and keep buying, and many people would rather listen than read.Letting them see and hear me get to know my personality is the next logical and emotional step in my branding process.If I can engage them in this interaction, I can also hear the problems that need solutions so I can learn what new products and services to offer. Therefore, if the consumer chooses the format that ‘loses out,’ they”re just out of luck!